Prince Plays 21 Shows in London

8 May


Prince will play 21 concerts at the O2 arena in London this fall before taking some time off from music to study the Bible, he announced at a press conference in London, according to Reuters.

Prince said tickets for the London dates will cost £31.21, a reflection of the title of his latest album, 3121, which became his first #1 album in the U.S. in 17 years (see “Prince Crowned Billboard King, Scoring Very First #1 Debut”). The run is scheduled to begin on August 1 at the O2 arena, a new, 20,000-capacity venue.

“Last time I was here, a lot of people didn’t get to see me, so we’re trying to make it affordable for everybody,” he said. “That’s why we’re doing an extended stay. I got used to this while working in Las Vegas,” he said, referring to his recent residency in the city.

As he did on his successful 2004 U.S. tour, Prince said the shows’ ticket price will include a copy of his (yet unreleased) new album.

“It’s direct marketing and I don’t have to be in the speculation business of the record industry, which is going through a lot of tumultuous times right now,” he said when asked why he was giving the album away essentially for free.

To view dates & book your tickets, please follow this link:

Well, looks like my social calendar is going to be completely tight this summer. Pearl Jam in June, Star Wars exhibit, Barbra Streisand in July and now Prince in August. And I thought my life was dull.

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